You Built the Team.
Now Build the LEADERS …
So It Stops All Depending on YOU.
6 LEADERSHIP SESSIONS. 6 COACHING SKILLS.One simple system for knowing who to coach, what to say, and how to
develop people who can think, act and lead without you.
Apply to Work with Me — 2–3 min with Joan
“This is going to change me as a leader.”
“I’m onboarding 4 new team members this week.”
“I wouldn’t be the leader I am today without her.”
The Problem
You’re Busier Than Ever. So Why Does It Still All Run Through YOU?
You did the hard part.
You recruited. You showed up. Maybe you’ve even hit a rank or two.
And now …
Every question comes to you. Every problem lands on you. Every month-end surprise is yours to fix.
You tell people what to do … and they still don’t take ownership.
You pour into the ones who talk the biggest game … and they disappear.
You know you should be coaching … but who? And what do you even SAY when you get on the call?
So you do what good leaders do.
You work harder. You motivate more. You carry it.
Here’s the deal, friend …
If everything still runs through you, you don’t have a team. You have a bottleneck.
And no amount of hustle fixes a bottleneck.
I know … because I lived it.
I was exhausted.
I worked with everyone the same way. No real structure. No strategy. I was so worried about offending anyone that I gave everyone equal time.
I was dead wrong.
I was pouring into people who didn’t have goals … and I was the only one beating my head against the wall.
Something had to change.
I learned HOW to see who to work with … and how to invest my time instead of wasting it.
I learned to ask the questions that helped people uncover what mattered most to THEM.
I mastered how to get people into action … and how to hold them accountable.
And I started climbing the compensation plan with a clear strategy.
That’s exactly what I’m going to teach you.
You Don’t Have a Motivation Problem. You Have a COACHING Gap.
Most leaders think they’re coaching.
Truth is … they’re connecting.
Both matter. But only one of them builds leaders.
For SOME people. That’s the part that changes everything.
In network marketing, about 20% of your people are active business builders. Those are the ones who benefit from coaching.
The other 80% do business here and there. Love them. Connect with them. Keep the door open.
But work with the WILLING.
I learned this the hard way. Here’s what I wrote in Flip The Switch …
“At first I thought that the most motivated people on my team were the ones who talked the most about moving forward. Instead, I discovered that I needed to pay attention to more than words.”
Once you know who to pour into … and how … everything gets lighter.
Introducing the 6-Figure Leadership Duplication Course
Taking you from where you are, to where you want to be.
This is NOT another hype training.
Not a burst of motivation that’s gone by Friday. Not a binder that collects dust. (Well … there IS a binder. But you’re actually going to use this one. Ha ha.)
It’s a practical coaching system you use with real people on your real team, starting the first week.
Here’s what changes …
You'll know exactly WHO to coach.
Stop guessing. Learn to look at what people do, not just what they say, and match your time to their effort.
You'll know exactly WHAT to say.
A simple 5-part call structure and the questions that get people thinking for themselves. You'll come to every call knowing what you'll ASK … not what you'll tell.
You'll know HOW to make it duplicate.
Develop leaders one at a time, then bring your key people together for a focused 30-day sprint to the finish line.
Your 6-Session Roadmap
Two parts. Six sessions. Each one ends with the same question …
What steps will you take THIS WEEK?
Part One: Building Relationships and Developing People
Make Coaching a Priority
- Coaching gets real time on your calendar … and you protect it.
- You stop getting pulled into “on the fly” conversations that drain your day.
- You know the difference between connecting and coaching, so you give each person the right kind of time.
Partner With the Right People
- You know exactly who to pour into, based on what they DO, not what they say.
- You invite your key people to partner with you … with confidence.
- You let go of the ones who aren't ready, with honesty and kindness, and without guilt.
The Art of Asking Questions
- Your people start finding their OWN answers instead of coming to you for everything.
- You ask questions that get them thinking … and you stop telling.
- You hear “Hmm … let me think about that,” and you know you're coaching.
Part Two: Building More Leaders Through Coaching
Elements of an Effective Coaching Call
- You walk into every call with a clear plan. No more winging it.
- Your calls stay focused, on time, and always end with action.
- You run group calls that keep everyone engaged.
Igniting Urgency and Accountability
- Your people put dates on their OWN action steps.
- You stop being the constant motivator.
- You know the exact question that moves each personality style.
Building Leaders … One at a Time
- You have a 30-day Blitz plan to move your key people to their next goal.
- You stop being blindsided by month-end surprises.
- You build the habits that keep developing leaders long after the course ends.
From Carrying the Team ... to Developing Leaders.
Results
Leaders Who Came In Looking for More … and Found It
Real results from network marketers who learned how to coach, recruit, and develop leaders the Joan Robison way.
Teresa Coffey
TOP 1% Industry Leader
“Great leaders don’t just create followers... they develop leaders who develop more leaders.”
What I loved most about Joan Robison’s ‘6-Figure Leadership Duplication Masterclass’ was how organized, practical, and easy to follow it was. Joan broke everything down step by step, giving me tools I could put into action immediately. My biggest takeaway was this: Great leaders don’t just create followers... they develop leaders who develop more leaders. This masterclass helped me see that true leadership is about empowering others to grow, lead with confidence, and duplicate success. I highly recommend it to anyone who wants to build a stronger team and a leadership legacy that lasts!
Dana Nordlander
Network Marketing Leader
“This is going to change me as a leader.”
For the first time EVER, I feel like I was actually able to HELP one of my direct teammates in her business. This is going to CHANGE ME as a leader!!!!!! THANK YOU!!!!!
Risa Garrett
Mentored by Joan for 10 Years
“I wouldn’t be the leader I am today without her.”
I had the privilege of working alongside Joan for 10 years as both a business partner and a mentor, and I can honestly say I wouldn’t be the leader I am today without her. Under her leadership and guidance, I built a multiple six-figure business, but what Joan gave me went far beyond financial success. She believed in me, challenged me to grow, and helped me recognize potential in myself that I didn’t always see. So much of my success, both personally and professionally, can be traced back to her mentorship. I’m incredibly grateful for the years we spent building together and, even more importantly, for the friendship we share.
Madison Friesen
Network Marketing Leader
“I’m onboarding 4 new team members this week.”
Your training has done so much already! I’m onboarding 4 new team members this week! And I have helped team members with better wording and having more convos!
Tanya Reay
Network Marketing Leader
“I’ve already been able to help my team over hurdles.”
I’ve already been able to help my team over hurdles too just from what you guys have taught.
Trusted by Leaders Across the Profession
Rob Sperry
“She lives the leadership she teaches.”
I’ve work alongside Joan and watch how she shows up, follows through, and supports people to grow. She brings years in the trenches building organizations and developing leaders. She has a gift of knowing how to challenge a leader to help them develop to the next level. For women in network marketing ready to grow she has way of drawing out the best in them and helping them ‘think’ more. She brings both the heart and the experience.
Juha Mandelin
24 years in the network marketing profession
“Joan helps people communicate better, lead better.”
Joan helps people communicate better, lead better and build this business in a more professional and human way. I believe our profession needs exactly this kind of change.
John Melton
Network Marketing Leader
“An incredible gift for developing leaders.”
I’ve worked with Joan for many years and have tremendous respect for her leadership. She has an incredible gift for connecting with people and helping them see potential in themselves they didn’t know existed. Joan cares deeply about people and their success. If you’re looking for someone to help you grow as a leader, I highly recommend her.
Meet Your Coach
Hey, I'm Joan!
For more than 25 years, I've been in the trenches of network marketing.
I've built four multi-million dollar sales organizations … and developed the leaders who helped build them.
My heart for serving people started in management at Nordstrom. It still drives everything I do.
Today I'm the CEO and founder of Ignite Your Light Inc. I'm a DSWA Certified Coach and Trainer, the author of Flip The Switch, and the creator of the Ignite Your Light cards.
I work with everyone from emerging leaders to top 1% industry leaders, helping them go from doing everything themselves to coaching, developing, and duplicating the leaders on their teams.
My mission is simple …
Developing Women Leaders Who Develop Leaders.
When I'm not working, you'll find me hiking the mountains of Arizona or hanging out with my grandkids, who call me Gigi.
Leadership & Recruiting Strategist
25+
Years in network marketing
4
Multi-million dollar sales organizations built
DSWA
Certified Coach and Trainer
Author
Flip The Switch
This Course Isn’t for Everyone(And That’s a Good Thing)
✓THIS IS FOR YOU IF …
- ✦You have team members and emerging leaders, and they all still come to you
- ✦You want to rank advance, and you need stronger people developing underneath you
- ✦You're ready to stop being the constant motivator
- ✦You want to lead in a professional, human way
- ✦You'll actually schedule the calls and do the work
✕THIS IS NOT FOR YOU IF …
- •You're brand new and still working on your first recruits
- •You're looking for a magic script or a shortcut
- •You like being the one with all the answers
- •You collect courses and don't use them
- •You want someone else to develop your team for you
Here’s Everything You Get
Developing Leaders LIVE Training (6 weeks)
Six live sessions where you learn the training and coaching system … AND use it with your team every single week. By December 22, you’re coaching your team, not carrying it.
3 Coaching Labs (LIVE)
Bring your real challenges. The leader who won’t take action. The call that went sideways. The person you’re not sure you should let go of. Joan and your fellow leaders will weigh in, so you can break through the leadership barriers holding you back. You won’t figure this out alone.
30-Day Rank Advancement Blitz Strategy
Bring your 3 to 4 key people who are close to their next goal together for a focused 30-day sprint to the finish line. Call-by-call plan included. No more month-end surprises!
Leadership Development Toolkit
Everything you need to walk into every call ready …
- 30-Minute Coaching Call Template
- Coaching Call Prep Sheet
- Coaching Partner Assessment
- 35 Powerful Coaching Questions
- The Complete Leadership Duplication Workbook
First 5 to enroll today bonus
FIRST 5 BONUS: 3 One-on-One Coaching Sessions with Joan ($1,500 value)
The first 5 leaders to enroll today get personal time with me. This is where we get specific about YOUR team.
Your Duplication Road Map
We look at your organization together and choose the people you’ll develop first.
Your Midpoint Breakthrough
What’s working, where you’re stuck, and what’s next.
Your Blitz Launch
We build your 30-day Blitz around YOUR people and YOUR goal.
Only 5 spots. Once they’re gone … they’re gone!
Your Investment
Your investment: $1,997 (or 3 payments of $797)
Pay in Full
$1,997
One payment. You’re in for the full course.
3-Pay Plan
$797/mo
$797 per month for 3 months.
Why everyone applies
I don’t just let anyone in. I want to make sure this is the RIGHT fit for you … and that you’ll actually use it.
So click “Apply to Work with Joan” and grab a time on my calendar. We’ll talk about your team, your goals, and your next step.
The special ends Sunday, November 15, and only the first 5 to enroll get three one-on-one sessions with me.
Founders Rate · Past DRA Students
A Special Founders Rate, Just for You
Past DRA students: You’ve already walked this road with me, so you get a special Founders Rate. Book a quick call with me and I’ll share it with you personally!
You Can Keep Carrying It. Or You Can Flip the Switch.
A month from now, you can still be the one answering every question.
Or you can have a calendar with coaching on it … partners who are taking action … and people on your team starting to think for themselves.
You built the team.
Now go build the leaders.
I’ll be right there with you.
xo Joan
Masterclass Special ends November 15
PS. Motivation gets you started. Habits keep you going. Six sessions from now, you could have the habits that build leaders. Who’s coming?!
Frequently Asked Questions
How do I enroll?
Click "Apply to Work with Joan" and book a call with me. We'll make sure this is the right fit for where you are right now … and I'll get you all set up!
How is this different from the free masterclass?
The masterclass shows you the shift. The course gives you the whole system, the tools, and six sessions to put it into practice with your own people.
Is this for beginners?
No. This is an intermediate course for leaders working with new recruits and emerging leaders. If you’re still working on your first few recruits, start there and come back when you have people to develop.
How is this different from recruiting training?
Recruiting brings people in. This teaches you what to do once they’re there … how to coach them, develop them, and duplicate leaders.
My team is small. Is it too soon?
You only need one person who’s taking action. We build leaders one at a time.
I’ve never really coached anyone. Can I do this?
Yes. You get a structure for the call, the questions to ask, and a prep sheet. And how do you get better at coaching? One step at a time.
Are the sessions live? What if I miss one?
Both! We meet live on Tuesdays. Every session is recorded, so if you miss one, you can catch up.
How much time will this take?
60 minutes per session, once a week for 6 weeks, plus the coaching calls you’ll practice with your own people.
How long do I have access?
Lifetime. Come back to it whenever you need it.
Will this work with my company?
Yes. These are people skills, so they work in any network marketing company. If your company has a placement feature, we cover how that fits into your Blitz plan. Results vary. This course does not guarantee income, recruiting results, or rank advancement — your results depend on your effort, your team, and your company.
How will this help my rank advancement?
Personal volume alone hits a ceiling. When you develop independent leaders, your organization can grow without everything depending on you. And your Blitz calls are built around getting people to their next goal.
Does “6-Figure” mean I’ll make six figures?
No. That’s the name of the course and the level of leadership it’s built for. Your results depend on your effort, your team, and your company.
Can I teach this to my team?
Yes! Teaching it to your team is how you duplicate it.